The 5 Markups Jewelers Never Itemize (And How to See Them on Your Quote)
What are the five markups jewelers never itemize?
Every retail engagement ring price quietly carries five costs that have nothing to do with the diamond: showroom rent and display cases; sales commissions on every ring sold; wholesale middlemen who mark the stone up as it changes hands; brand-name premium; and financing promotions baked into the sticker price. Combined, they can add substantial overhead on top of the same certified stone — often more than buyers expect when they only compare the finished price tag.
How do I see the markup on my own quote?
Ask for the certified specs — carat, color, clarity, cut, and the IGI or GIA report number — then price the same spec direct. Real Lavora Diamonds client comparisons (same specs on paper, verifiable at igi.org): 2.50ct E VS1 oval, $3,712 retail vs $2,243 direct. 4.50ct F VS1 radiant, $8,640 vs $4,994.
Is a lower price a lower-quality ring?
Not when the certificates match. The IGI report grades the stone the same way wherever it's sold. Direct jewelers remove overhead, not quality — Lavora rings are solid 14k or 18k gold or platinum with IGI-certified center diamonds, approved by you in 3D before production, shipped to your door fully insured with tracking, and backed by our Lifetime craftsmanship warranty, plus a free resize within 60 days.
Want a soft same-spec read on your quote? Text a photo to (385) 592-7180 or start on Price My Ring. Lavora Diamonds — 412 West Rivers Edge Drive, Provo UT 84604.