The 5 Markups Jewelers Never Itemize (And How to See Them on Your Quote)

What are the five markups jewelers never itemize?

Every retail engagement ring price quietly carries five costs that have nothing to do with the diamond: showroom rent and display cases; sales commissions on every ring sold; wholesale middlemen who mark the stone up as it changes hands; brand-name premium; and financing promotions baked into the sticker price. Combined, they typically add 30–50% to an identical certified stone.

How do I see the markup on my own quote?

Ask for the certified specs — carat, color, clarity, cut, and the IGI or GIA report number — then price the identical spec direct. Real Lavora Diamonds client comparisons: 2.50ct E VS1 oval, $3,712 retail vs $2,243 direct. 3.50ct D VS2 emerald, $5,696 vs $3,343. 4.00ct H VS2 oval, $8,512 vs $4,020. 5.00ct G VS2 oval, $10,368 vs $6,009. Same stones on paper, verifiable at igi.org.

Is a lower price a lower-quality ring?

Not when the certificates match. The IGI report grades the stone identically wherever it's sold. Direct jewelers remove overhead, not quality — Lavora rings are solid 14k or 18k gold, IGI-certified, CAD-approved by you before production, insured to your door, and backed by a 30-day guarantee and lifetime warranty. 500+ rings crafted, 5.0 stars on Google.

Put your quote to the test: text a photo of it to (385) 392-7349. Side-by-side comparison on identical IGI-certified specs within 12 hours — beaten, or Lavora pays you $200.